Izzy & Zoya Lynch (The Lynch Sisters) reached out to us to help create a series of photo animations for their film, Motherload, presented by Arcteryx. After some great brainstorming, it quickly became clear that the photo animations could be a great tool to help tell the backstory of Izzy Lynch and Tessa Treadway as mothers and professional skiers.
We came to the idea of depicting their journeys of adventure, love and tragedy through a photo album. Each photo helped tell the story while the animation of the book kept the energy up, climaxing in the death of Dave Treadway and leading into the beginning of the film.
The film then comes back to the photo album for the outro animation and credits. This culminates in the reveal of the film's title as the cover title of the photo album.